Reporting

Generate the weekly metrics email, Monday 7am

Every Monday morning, your backend rolls up last week's numbers and emails them to the team.

Why this exists

Recurring metrics emails are one of the highest-leverage rituals a small team can adopt — but only if they actually go out. This template triggers your metrics endpoint Monday at 7am, which queries your warehouse, formats the numbers, and sends an email to the team distribution list.

Founders, ops teams, and engineering leads who want last week's MRR, signups, churn, and uptime in their inbox without remembering to pull it.

When to use it

You have a 'metrics' or 'reports' endpoint already (or want an excuse to build one)
Your team would benefit from a recurring scoreboard
You've tried doing it manually and skipped a few weeks

Common variations

Daily for tighter feedback loops (still 7am)
Monthly on the 1st instead of weekly
Multiple jobs for different recipient groups (engineering, ops, exec)

Setup in 4 steps

01Build an endpoint that queries last week's metrics and sends an email via your provider (Postmark, Resend, SES)
02Use this template — Monday 7am in your timezone
03Hook up Cronhq alerts so you're notified if the report ever fails to send
04Iterate on the email format based on feedback — the schedule never changes

Template configuration

Name: weekly-metrics-email
Schedule: 0 7 * * 1
Method: POST
Timeout: 90s
Max retries: 2
Retry delay: 600s

Webhook URL

https://api.example.com/internal/weekly-report

Body

{
  "recipients": [
    "team@example.com"
  ],
  "window": "last_week"
}

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